Archive for the ‘web development’ Category

Your Website is Your Best Employee

Imagine an employee who performs multiple roles for you — PR, branding, lead generation and customer communications to name a few. Now imagine this employee works 24 hours a day and never calls in sick. With a well-planned and properly designed website, that’s exactly what you get… a round-the-clock virtual employee to further your company’s growth.

You deserve the kind of website that makes customers say “wow” and “thank you” at the same time. The “wow” part comes from an attractive web design that enhances your company’s brand. The “thank you” part comes from quality content and ease of navigation.

But let’s not forget other important factors in a good internet presence. A fast loading website (24 seconds or less on a 56K connection) is gaining significance in the online world. Many think that to have an attractive website, you have to have one that takes a long time to load. This is not true. Web designers who really know their trade can build an online presence for you that is fast and appealing to the eye.

>> What is the load time of your website?

Also take note that most sites are moving away from the graphic heavy design and towards sites that contain text menus and no flash or animated gifs. This will ensure that your site can be crawled easily by search engines and will be better on the eyes of those who are visually challenged. This may seem like small potatoes to your current clients, but what about your current clients in 10 years? And don’t forget about new clients that may choose you over your competitors for the sole reason that your site was easy to use!

Internet marketing companies such as Intra-Focus, Inc. give you these things and more through their web development and design services. Not only do they have many years of experience, but they also continue to follow trends and learn about new technologies and internet guidelines. As an added bonus, you can use Intra-Site which helps you to manage incoming web traffic, customer communication and lead generation!

The Ideal Website Design Process

Before Intra-Focus designs a single element of a website, they actively get to know you and your organization. They do this through a combination of conference calls, survey questionnaires, and in-person meetings. What is your company all about? Who is your audience? What sets you apart from the competition?

Any good design company wants to hear you describe these things in your own words. Armed with this information, they can design a website that will enhance your company’s brand and help you achieve your objectives, while still presenting your site with today’s internet standards in mind.

If your web design company hasn’t been focusing on the items mentioned in this article, then there is a good chance that you are using someone who is behind the times. Approach them with your concerns. If they don’t seem troubled or cannot fix the problems, it is time to create an internet marketing relationship elsewhere.

Have questions or need a quote on a website build? Contact Intra-Focus today and ask about their corporate web design and internet branding services.