Archive for the ‘search engine optimization’ Category

Superman Has a Great SEO Guy

Here in Metropolis, online advertising is at a premium. You have to make sure it is catchy and if it isn’t, you have to sign a superhero (or villain) to a contract to endorse your product. It’s a cut-throat world and in constant change.

So how does Superman stay at the top?

I’ll tell you how… he has a great SEO guy.

Mind you, the hero won’t tell me the secret identity of the genius behind his online image, but it is clear that he knows what he is doing.

Owning Keyword Phrases

It’s always important to own your keyword phrases especially your company name. If you don’t own this, then you are going to lose money faster than Lex Luthor lost his hair.

Superman’s SEO guy understands this and has spent hours ensuring that the word “Superman” points straight to the superherp. Open up Google and type “superman”. He owns the first three pages. Don’t you wish you could get the same for your client?

Try typing some other phrases.

  • “Superhero” – The third link should be to Wikipedia. Who is the first hero that they mention? Superman.
  • “big blue Boy Scout”, “dc” and “daily planet” – He is listed in the description of the first link.
  • Even if you put in “Lois Lane”, you get info about Superman.

To do this, you need good content, effective META tags and strong H1 tags. (And it helps if you save a school bus or two to get some good buzz.) This just goes to show that writing good content with great keywords can do you wonders.

The Importance of Good Link Campaigns

It also helps that Superman’s SEO guy has spent time building legitimate linking campaigns throughout the web, starting with Wikipedia. Inputting a legitimate page on Wikipedia became a goldmine! There are 8,756 pages linked to the Wikipedia page. Fourteen of these links are from inside Wikipedia, creating some excellent inner-linking campaigns. If you branch out and check all fourteen of these links, you’ll see that there are thousands and thousands of secondary links built in that eventually lead back to Superman.

Are Taglines or Mottos Important on the Web?

You bet they are! If you are known for a certain catch-phrase, then use it to your advantage. That’s what Superman does.

The Man of Steel? The Man of Tomorrow? The Last Son of Krypton? All of them lead to Superman.

Faster than a speeding bullet? More powerful than a locomotive? Able to leap tall buildings in a single bound? Even though all of these phrases contain common words, the SEO guy has spent years flooding the internet with the phrases in content near the word Superman. You can’t go to the web and type in those keywords without seeing Superman on the page.

The Love of the People

Because of his noteriety and high visibility, Superman shows up all over the place on forums and community message boards. Don’t forget that this can be extremely valuable. Those messages usually stay on the web forever and if you get a link in there, it will build history. Who knows? Maybe it will even gain you new fans.

History, History, History

Speaking of history, did you know that Superman is 70 years old? He’s also been on the internet since its inception and continues to build up his reputation with Google. I hope Google still knows who I am in 40 years. Heck, I hope they still know who I am in 10 years! You can’t buy that kind of history.

We can all take a lesson from this ingenious, unnamed guy who continues to retain his secret identity (until some villain uncovers it). He has taken basic SEO principles and applied them in a manner that is natural and unassuming. It’s almost as if he has super powers.

This article was written by Kimberly Carrillo, an SEO Specialist with IF marketing & advertising and IF Development and is also the resident comic book nerd of the company. Kimberly has spent much of her adult years reading comic books and continues to get annoyed when someone forgets to put them back in the protective bags. IF marketing & advertising is an agency in Austin, TX that specializes in making you and your website a superhero on the WorldWideWeb.

4 Myths of Google that Your Business Needs to Know

by John Kim & Kimberly Carrillo, SEO Services, IF marketing & advertising

Myth #1
Our web design firm has “secrets” to get you ranked on top of Google!

Because Search Engine Optimization (SEO) is both a science and art, many vendors promise “first page rankings!” to unwitting businesses owners. This claim is the equivalent of “make a lot of money from home with no skills and no money down – with my real estate secrets!”

Really? If you fall for this, you just may deserve to have your money taken. More often than not, these vendors have sales agreements that do NOT back up any guarantee, or include pay-per-click advertising as a “first page ranking.”

Ask any vendor promising search engine success one question – do they have any track record of building an online business themselves? Most successful online marketers bring corporate or entrepreneurial track records having built web-based businesses from the ground up – not just designing websites and “SEO’ing” them. If they can’t build their own web business (other than selling SEO & web design) how are they going to do it for you? This reminds me of the “start-up consultants” that arose in the dotcom boom in Silicon Valley – the irony being that while they charged fees to advise one on how to build a successful start-up business – they themselves had never done it.

Any SEO firm that promises results should be approached with a wary eye. No different than the real estate infomercials at night that promise million dollar results for the fee of an over-priced book. They might make you feel good and full of initial optimism, but they probably won’t make your business a single cent.

Myth #2
It’s too hard to get on Google.

Actually, once your business gets hooked on revenues from being in the search engines, it’s hard to give up. That’s why your competition doesn’t want you as yet another entrant onto their cyber-turf and why Google’s stock price is so high – not because people like using their search engine, but because the websites that are listed on Google experience so much new business by being ranked at the top. Hence is Google’s power to build new businesses and new sources of income for companies that previously did not have large marketing budgets. Google works so well that businesses get “addicted” to the new monies Google brings them.

It’s too hard to get on Google if your search engine marketers do not have the experience of being a veteran in a space that is only 7 – 8 years old. Having said that, for most business owners with vision, one can NOT afford to ignore the rising power that Google brings to small businesses. Once you’re listed in Google and rising in the ranks – most likely your business will also get “hooked” on the new revenues and customers that this newfound visibility brings your business.

Myth #3
It’s a black box of never-ending costs to be on Google.

In most industries, the cost and effort to be ranked atop Google have reached the 3 P’s of the marketplace – price, parity, and par. Meaning that an average marketer may spend $35 to get each new potential customer from Google, but that $35 spent represents a 50% to 200% return in terms of the new business it brings in.

A smart marketer can take that and make it upwards of 400%. And what does it take to be a smart marketer? Like most things – experience. Search Engine Optimization is a relatively new field of software engineering & marketing, and because it’s such a new industry, it has a lack of experienced pros and a glut of fresh vendors eager to “cash in” on the search engine boom. The pros with track records charge an arm and a leg (because they can) and the fresh-faced Johhny-come-latelies offer low prices with “guarantees!” that often yield little to no results.

Compared to word-of-mouth, print advertising, radio, yellow pages or any other ad medium, search engines bring in a far better return-on-investment (ROI) than any other form of advertising. And unlike word-of-mouth, businesses can throttle their spending on Google up and down – generating as few or as many customers as needed, all on demand.

Myth #4
Buying a book on SEO will teach us what we need to know.

Even a competent webmaster can toil away for 2+ years and still not be successful at SEO. That’s because SEO requires a combination of technical mastery of websites as well as a creative element of designing SEO campaigns. Because there are no schools or degrees in SEO (yet) much of the information regarding successful web marketing is scattered and constantly changing. So no book could possibly stay atop the ever-changing search engine result rollercoaster.

That’s because the search engines themselves are continuously altering their algorithms (the mathematical formula(s) that dictate how websites get ranked) in order to keep the results relevant and fresh. This means that there is no “set it and forget it” or periodic “SEO treatments” that can have real affects on rankings. In-house SEO means touching the website on a periodic, if not daily, basis in order to stay atop the competition and regularly study the new trends in SEO.

If you’re going to optimize in-house, spend the first 6 months to get an SEO firm with experience to guide the in-house webmaster – otherwise the webmaster may waste 6 months to a year just “guessing” as to which strategies work best for your business situation, budget, and industry. Also, inexperienced link building strategies and optimization tactics can get your website banned from Google. You’ve been warned!

It Doesn’t Have to be Shakespeare: Adding Content

We often get asked by clients: “How often should I add content to my website?”

As an internet marketing company who gains profit from web programming and maintenance, it is hard to answer this question. Most likely, we will adding the content to their website and, therefore, charging them for the programming involved. We do not wish to look like we are “beefing up” our estimate to our benefit. However, as a reputable web programming firm which prides itself on good customer relationships, we owe it to our clients to be honest in our answers and estimations.

Search Engine Optimization advisors recommend that you add new content to your website once a week. This gives the search engines more meat to work with and also shows them (and your customers) that your site is active.

Upon receiving the content, you may need to adjust the timetable for your client, so be sure that you clarify at the beginning of your relationship that you will give them an estimate of how long the edits will take before you begin updates. Case in point, if they want to add a new section, your estimate should be much larger than adding one page of content to an existing department.

Don’t forget that just adding photos to a site does not constitute adding content. While the search engines will notice a slight difference, this does not match the benefit of including keyword rich content to an established website. This doesn’t mean that the new content needs to be 10,000 words of technical specs on a new product. Rather, it should be a summary of your new information with important phrases that will help your current and prospective customers find you through a search engine.

So, how often should you add content to your website? Try to add a page a week and maybe a new section every six months. Sticking to this timetable will ensure that you can handle updates in a timely manner and not be overwhelmed by trying to get 20 pages of content onto your site before that big presentation.

Would you like to find out about a maintenance package to handle your new content? Consider contacting Intra-Focus, Inc. to ask about their affordable web maintenance and SEO packages.

Is blogging really good for my company? Or just a buzz word?

Broaden your internet marketing program, increase your website’s value, and make yourself more visible to search engines… all at once! Business blogs can deliver all of this and more.

What is a Blog?

A blog is a frequently updated website featuring news, commentary, advice or insight. Blogs are published using third-party content management systems, which makes them simple to manage – even for beginners. Blog content is usually displayed in reverse chronological order (newest post at the top) and can be easily categorized by the author(s).

The Benefits of Blogging

Business blogs are becoming popular for a number of reasons. Blogs have a user-friendly publishing interface, so companies often update their blogs more frequently than their regular website. Some of the most popular business blogs get updated once or twice a day. In addition to keeping readers coming back, this also improves search engine optimization by adding fresh content to your online business presence.

Step 1 – Set up your blog

Ask an employee or hire a firm to install third-party blogging software onto your web host and test it for proper operation. Be sure that you use a software that allows you to customize your business blog with your logo and colors. You may not be able to get the blog to completely match your website. Think of it as an opportunity to create a new online look for your company. It is good for the blog to have you logo and similar colors to your website, but you have a chance to give your blog its own look!

Step 2 – Learn how to Blog

You should be given access to a user-friendly management center where you can log in and begin publishing immediately. If you feel that you don’t have the time to do so, consider assigning this task to an employee. You should pick someone who can write professionally and understands your business and its products. If you do not have anyone in your company with these skills, hire a marketing firm who can write the blog articles for you.

NOTE: Writing articles for a blog is different from writing articles for a press release. Be sure that you hire someone who understands this!

Blogging is easy. In fact, if you can type an e-mail you can post content to a blog. It really is that simple. However, general business e-mail rules still apply. Do not put anything offensive or off-color in your blog articles. This includes images. Keep your content professional, but still with a familiar voice. You don’t need to write an encyclopedia entry. Don’t capitalize entire lines of text or bold every word that you feel needs emphasis. This is extremely annoying to online readers and they will start to overlook your phrases.

Step 3 – Blog

Once you’re comfortable with your blog, you can post content on a regular basis. You’ll actually be growing your website with quality news and information – good for your readers, and good for the search engines too.

Pick at most three key phrases in every post and link them to three different pages on your website that match the phrases. This gives you a chance to create a legitimate linking campaign on the internet. If you will look above, you will see that I chose three phrases and linked them to pages on our company website. I didn’t just choose random pages. I chose pages that match the key phrases. Internet users dislike it when you link a phrase to a web page that does not match the phrase. This might get your blog blocked from ever being used by that user and you will have lost a possible future client. So don’t try to trick the reader.

What to Blog

Stumped over what to write about? Here are some ideas that you can always fall back on.

  • New product or service
  • Upcoming event
  • New hire
  • Awards
  • Spotlight on a client or employee

The topics are endless. Anything that is news in your company can become news on your blog!

Get Started!

Blogging is easy and can bring a valuable resource to your company. Give it some consideration. Look at some of the other blogs out there and see how they are being used. This may be something that you add to your website that gives you the edge over your competitors!

Learn More

If you would like to talk to a marketing firm about helping you to set up a blog for your site, consider contacting Intra-Focus, Inc. Their friendly staff has a great deal of experience with blogs and would happy to help you realize your blog possibilities.

Why Are My Rankings So Bad? (What to expect when you purchase SEO.)

Each day, millions of people turn to internet search engines like Google, Yahoo and MSN to find what they’re looking for. At this very moment, there’s a good chance that many of your ideal prospects are using search engines to find the exact products or services you provide. The question is — are they finding you? That’s where search engine optimization comes into play.

What is Search Engine Optimization?

Search engine optimization, or SEO, is the act of improving a website for better visibility among major search engines. From a business standpoint, the goal of SEO is to help your ideal prospects find your website, products and services.

A Good Approach to SEO

A competent SEO firm should take a “holistic” approach to search engine optimization. Instead of relying on any one tactic, they should incorporate a number of proven strategies to give you longer-lasting results. They should also provide a managed service that focuses on steady, long-term improvements in your search engine visibility.

Which Tactics are the Right Ones?

Unfortunately, there is no specific rule as to exactly which strategies work. The world of SEO is in a constant state of flux and what will work for your company might not work for another company.

What Will My SEO Firm Do to Improve My Results?

To start, you should expect your firm to have an extended conference call with you and your team. Perhaps you will meet with them at their office to go over your company, products, services and SEO goals. This gives you a great opportunity to see their office and work environment. If you are not comfortable in their office or, even worse, if they refuse to allow you to come to their building, you should immediately consider going elsewhere! There are SEO firms out there who are in it for the buck and not for your wellfare. Avoid these firms at all costs!

Once you have established the relationship and had your initial interview, you can expect the firm to implement specific SEO actions which may include:

  • Initial website evaluation (structure, content, navigation, etc.)
  • Keyword research to determine the exact phrases your prospects are searching
  • Content development where needed, with a focus on proper keyword usage
  • Link-building campaigns to increase your search engine visibility
  • Submitting your website to directories such as Yahoo and Best of the Web
  • Online article distribution to generate back-links from relevant websites to yours
  • Online press release distribution (with back-links to your website)
  • Constant pursuit of targeted online exposure
  • Regular reports to show how your visibility is improving

Some SEO firms will recommend that you redesign your website. If this is the case, do not panic. Ask them if they can implement some other SEO tactics while the site is being redesigned. This will give you the benefit of immediate optimization results while waiting on the new site, rather than waiting for everything several months down the line. Also be sure to see if the firm offers web design services and have it added to your package. This allows the entire optimization process to be handled by one company rather than being spread to another company that might not have SEO experience. You don’t want to spend the money on a new website that you may have to redo in a few months.

Your first reaction may be “This company is just trying to make another buck by selling me a new website.” Don’t jump to that conclusion. A good SEO firm SHOULD tell you if you need a new website if it is indeed a necessity. The majority of websites are not built to meet good SEO strategies. It is extremely probable that your website was not originally built to optimize your online presence. However, if the SEO company’s web design department is below par, then by all means, look for another design company that will work with the SEO firm to give you an outstanding website!

Don’t forget that you should try to redesign your webite every 1 to 2 years, so this is a great opportunity to have a fresh look and to update your content.

How Long Will This Take?

To install strong optimization features for your online presence, you should expect at least a six month process. This means that your SEO firm will monitor your website, update keywords, submit your site to relevant directories, write and release pertinent articles and make adjustments where they need to be made along with other tasks that they feel will help your results. It is this long process that will give you the best success. Some of the tactics will show you immediate results, but don’t be surprised if four months down the road, your SEO firm is still hard at work for your benefit.

What is Black Hat SEO?

Wikipedia.org defines Black Hat SEO as “methods to try to improve rankings that are disapproved of by the search engines and/or involve deception.” This is a practice that has helped unethical companies make a quick buck while detroying the online reputation of some honest businessmen who didn’t realize they were being swindled. Black hat SEO will most likely result in your website being banned from major search engines, especially Google! You do not want this to happen. It takes between 3 months to 1 year to get your site listed on Google once it has been banned. Make sure that your SEO firm does not do the following:

  • Create a redirect file that will send a user to a different page
  • Hide text on a page
  • Hide text in the source code
  • Create thousands of nonsense pages that do not have original content
  • Stuffing your content with keywords
  • Creation of web pages that contain content that isn’t relevant to your business
  • Links in your content to web pages that have no affiliation with your business

Trust me… if Google makes your website invisible, your online business will plummet. It’s just not worth it.

Get Started Today!

The key to search engine success is to start an SEO program early and sustain it over time. It takes time to “climb the charts,” so it’s best to get a head start on the competition. If you would like to talk to a company who has experience with SEO tactics and implementation, contact Intra-Focus, Inc. and ask about a custom SEO program for your company’s website!

Get Noticed Online

Publishing press releases can support your internet marketing and PR program in several ways. Creating an entire online PR campaign opens up lesser known opportunities and also generate leads to direct inquiries from the media and prospective customers. Use the following steps to help you realize your online PR campaign.

Step 1 – The Press Release

The first step is to identify a topic for your press release. Popular topics include new or improved products, relocations or new locations, website or blog launches, or any other unique stories associated with your company. Be sure that you have a competent person create a professional press release that identifies your target audience. Be aware that writing for print media and writing for the web can differ. If you do not have an employee that can meet these needs, you should hire a marketing firm to write the article for you. You might be surprised at how little it will cost for this service!


TARGET AUDIENCE QUIZ

Which of these sentences would appeal to men aged 16 – 20.

#1. The new Speedster skateboard uses ionized paint to anticipate the retroactive artistic styles of master artisans of the past century.

#2. The new Speedster skateboard has a retro look that will appeal to your senses.

Both of these sentences say the same thing and are professionally written, but the first sentence will probably cause the target audience to immediately stop reading. If you do not have someone in your business to handle these duties, you should consider hiring a marketing firm that has a copywriter. You might be surprised how little you will have to pay for this service.


NOTE: Do not finalize the press release until it has been checked for spelling and grammar by someone other than the copywriter. It never hurts to have a second set of eyes!

Step 2 – Releasing to the Media

Once you have the press release finalized, it is time to release it to the media for release in their publication or electronic medium. Send your PR to prweb.com and prnewswire.com. These websites are two of the most sophisticated online press release services around and many media outlets use these two websites to find news. Your article might just get picked up by dozens of newspapers! By combining your marketing firm’s knowledge and experience with the powerful distribution networks of sites like PRweb, you can transform your press release into an online promotional vehicle with unlimited reach.

You should also send your press release to your local newspaper and any local television or radio stations. Make sure that they have good contact information for you in case they would like to use you in a feature story!

Step 3 – The E-campaign

At this point, you should strongly consider hiring a marketing firm to handle the creation of your e-campaign. If you used a copywriter to write the press release, see if they will also set up the e-campaign. (Better yet, try to get everything in one package!) The e-campaign should be attractive and eye-catching and have at least one link to a landing page. Make sure that the landing page contains a form for lead generation or, at the very least, a button for people to contact you.

An important item that is largely ignored is the size of the e-campaign. If you choose to send the entire press release in the e-mail, then the campaign should be no wider than 600 pixels. This will fit in most e-mail clients. If you choose to send a summary of the article or an eye-catching graphic that will go to the press release, then the campaign should be no wider than 600 pixels and no taller than 395 pixels.

Your marketing firm should also have a system that will track how many people viewed and clicked on the e-mail. Be sure to ask for reports. This is an excellent opportunity to not only judge the success of your e-campaign, but also to remove any defunct e-mail addresses from your customer database.

Step 4 – Updating Your Website

If you don’t have a news page on your existing website, you are missing out on a great opportunity to add fresh content and to expand your profile on search engines. Get your news section built and add your first article.

If you do have a news page, get your article up there with a dateline at the top and contact information at the bottom.

Be sure to link no more than five phrases in your article to other pages in your website. This is called an optimized press release and will be beneficial to your search engine optimization efforts.

Step 5 – To Blog or Not to Blog

This step is optional, but can bring great rewards to your online presence. If you have a blog, post your press releases with target phrases linked back to your existing website. Optimized press releases get a lot of visibility in the major search engines. They can also generate new links back to your website, as other sites republish your release. These "backlinks" play an important role in the overall search engine visibility of your website.


INDUSTRY EXAMPLE – Online PR Campaign (Intra-Focus, Inc.)

An online PR campaign was recently created for Jimmy Jacobs Custom Homes and their work on Extreme Makeovers: Home Edition. In addition to electronic press releases, they also created a special website to generate buzz about the project.

>> Read the press releases
>> View an example of an e-press release
>> See the website
>> Visit the main website


The world is becoming more internet focused by the minute and you need to stay on top of this technology wave or your company will drown. Don’t wait! Get proactive and start your online PR campaigns today!

Learn More
If you are interested in getting a quote from a marketing firm or just finding out more about the process, you should contact Intra-Focus, Inc. Intra-Focus has a wealth of experience writing press releases, optimizing them for the search engines, and distributing them online. They can transform your press release into an online promotional vehicle with unlimited reach.

Do You Make These Common SEO Mistakes?

By BR Cornett

Search engine optimization is on the minds of a lot of web marketers and business owners these days, and with good reason. Search engine success can often turn a marginally profitable website into a huge success.

But having a website that’s visible to search engines is not the question. The question is, how do you get there? More importantly, what mistakes can you avoid that might prevent you from getting there? Here are some of the most common search engine optimization mistakes I see on business websites, and how you can avoid them on your own website.

Content as Graphics or PDF

When you put your words into graphical format (JPEG or GIF), those words become invisible to search engines. Sure, there are times when it’s necessary, like when designing a logo. But if you use graphics as sub headers on your web pages, you’re wasting a good SEO opportunity.

Often, I’ll see keyword-rich headers and sub-headers in graphical format, when the exact same look could be achieved with regular text formatted by a style sheet. It doesn’t make sense to me.

PDF files are another area where companies often rob themselves of search engine-friendly content. Let’s say you have a news section on your website, and all 15 news stories link to PDF files. In this case, you have one page of readable web content and 15 PDF files (that search engines cannot read or rank you for).

But if you made a separate web page with regular text for each news story, you’d have an additional 15 pages for search engines to crawl through and evaluate. You can still offer the PDF files for people who prefer to download the story. But you’d offer the PDF in addition to the regular text page, not in place of it.

Lack of Titles

In this usage, “title” refers to the title element within the HTML code that makes up a web page. Titles appear in three places: (1) at the top of the web code for a given page, (2) in the blue title bar at the top of your web browser, and (3) above each listing on a search engine results page (SERP).

The title element is an important part of search engine optimization because it tells search engines what the page is about. In fact, I would say the title element is one of the two most important parts of a web page for SEO purposes.

But I can’t count the number of business websites I’ve visited that lacked key phrases in their page titles, our lacked titles altogether. If an older, well-established website with bad titles were to suddenly optimize all page titles with key phrases, that site could easily double its search engine traffic in a few short months.

Lack of Sufficient Content

Like many things in SEO, good content helps people as well as search engines. People need content to help them understand your products or services, to tell them what to do next, and to give them a sense of your overall brand and reputation. Search engines need content to understand what your site is all about. So if your website lacks quality content, you’re depriving two audiences at once.

Non-Descriptive Hyperlinks

From an SEO standpoint, think of text hyperlinks as road signs. They tell people and search engines where they’re going, and what they’ll find when they get there. If most of the internal text links on your site use phrases like “click here” or “learn more,” you’re missing another SEO opportunity.

If you have a text link that goes to a page about CRM software, don’t label it “learn more” — label it “CRM software advice” (or whatever is applicable). This helps people navigate better, and it gives search engines plenty of clues as to what your site is all about. Search engine developers know that the hyperlinks on a site say a lot about the site’s theme or topic, so they’ve built their algorithms with this in mind.

Conclusion

You need to eliminate bad SEO habits before you can rise to search engine greatness. Use this article as both a starting point and a checklist. Print it out and go through your website page by page, checking for areas where you can improve your visibility. Good luck!

About the Author

BR Cornett writes and works for Intra-Focus, an Austin search engine optimization, web development and Internet marketing firm. Intra-Focus serves clients from many industries and from all over the country. Learn more by visiting http://www.intra-focus.com.

The Truth About SEO

Your site and the new generation of organic search technology.

By Robert Cowes (Products & Services Principal) & Clay Delk (Marketing Communications Writer) at Intra-Focus, Inc.

Unlike any other advertising medium, a successful internet presence can make or break businesses in almost any field. As internet presence, marketing and sales become a more integral part of business success, the degree of web presence and the process of “search marketing” have become more valuable than ever. Search engine optimization is still very much an emerging art, but its importance has grown exponentially over the last decade.

Early incarnations of search engines and search marketing were much different than today’s standard. To place high in rankings, business owners simply needed to place a handful of metatags or descriptors into their web page headers. Today’s search engines utilize a much more advanced combination of factors–or algorithm–to determine the best web pages. While metatags are still important, these new algorithms also take into account factors like specific copy and word choice, links from outside sites, submissions to online directories and regular content updates.

These elements combine in what is now called an organic search engine because the final results tend to be pages that are not only directly related, but have also grown to become highly regarded authorities on the subject. The search engine companies regularly reconfigure their algorithms every 3 to 6 months making this combination of factors even more difficult to decipher. Since each is a publicly traded company, they are continually working to maintain an edge over each other and over businesses trying to make the most of their sites.

In addition, regularly changing the algorithms helps ensure that the company’s own pay-per-click services remain useful and effective. These services will place a sponsor’s link at the top or along the side of the website for specific searches. These services work well for quick, dependable placement, but can also become very expensive.

All of these factors have combined to make search engine optimization a very complex and time-consuming element of a successful web presence. Some of the top companies offering SEO services charge anywhere from $5,000 – $10,000 for set up and another $300 to $5,000 a month to maintain the website. A recent survey of industry professionals found that over half (64%) of all businesses that outsource search marketing fail to implement the SEO companies’ recommendations. The major reasons for this failure stem from a lack of human resources and budgetary allocations required to optimize and maintain a successful web presence.

Fortunately, Intra-Focus now offers organic search marketing services with a proactive approach to website maintenance, linking campaigns and regular content updates. This new service is different from our previous treatment campaigns because we can now actively work to maintain and improve your web presence on a monthly basis–not only improving your original search ranking, but continuing to grow your web presence organically.

About Intra-Focus, Inc.
Intra-Focus, Inc. is a full-service marketing company that integrates art and technology to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trend setting creativity, Intra-Focus helps its clients build brand strategy and market presence that generate qualified demand and quantifiable results. Intra-Focus provides innovative marketing solutions to businesses ranging in size from start-up to Fortune 500.