Archive for the ‘real estate marketing’ Category
This is Part Two in our discussion about 2007 Real Estate Trends.
Read Part One: The Next Big Thing: Green Building
Another big trend in 2007 was urban revitalization. In an effort to attract more people to move to their towns, city planners are remaking their downtown residential and business districts into inviting, accessible areas.
This could be something as simple as redoing the landscape to a full-blown renovation project on the town square. Planners are also taking care to build parking areas and plan traffic around what they hope will be new hot spots of activity.
Developers have an opportunity to find those hidden gems around the nation and start planning a residential development nearby that will offer access to these revitalized areas.
It takes a lot of research and you will need a good business network, but if you can find that part of town that you know is going to be the next Greenwich Village, then you have the perfect opportunity to put your name on the map.
For more information about Urban Revitalization, we recommend that you visit the Urban Land Institute (www.uli.org). They have some great resources including a one-day conference called the Urban Marketplace which gives you the opportunity to look at some investment opportunities and hear more about urban strategies in neighborhoods.
Where do you go from here?
Once you find that special place to build your new development, you have months and maybe even years of work ahead of you. It can be overwhelming to someone new to the game and even to a veteran. Don’t try to do everything on your own! Be willing to find help to take some things off your shoulders so you can concentrate of creating a great space in the newly revitalized urban area.
Understanding what the market will accept is fundamental to a good real estate marketing program. A consultative marketing plan in our process will assist in establishing a baseline for all discussions with the development team as it relates to programming, product mix, product size, development schedule, etc. Need more help? Talk to a luxury real estate expert and find out what your next step needs to be.
Maltz, John. “Real Estate Trends for 2007.” The Queens Gazette. 27 Dec. 2006. The Queens Gazette. 6 Nov. 2007 <http://www.qgazette.com/news/2006/1227/features/020.html>.
How to Make Your Website Stand Out
Published in the AMA Bulletin
by John Wilkinson, JH&A Advertising
Today the Internet hosts over 92,000,000 websites. How can you make yours stand out while displaying your products or services in the most compelling light? Here are some tips from an industry expert that will help you build a better site that effectively communicates your message.
Robert Cowes is an expert at creating websites that spotlight products and drive success. He most recently worked at S1 Corporation as the Web Technologies Product Manager and is co-founder of the consulting firm, Intra-Focus Marketing Solutions.
According to Cowes, a successful site considers six critical elements: audience, objective, layout, navigation, content and imagery. It is important for web-based marketers to understand who will be using the site and for what purpose. “People surf the web to research, learn and purchase products. Content addressing these three topics is crucial,” said Cowes.
When a potential customer or client visits a site, they should be greeted by an intuitive “master plan” or site map. A >site map helps visitors quickly and easily navigate to the information they are looking for.
Well thought-out navigation helps create a positive experience for the visitor. Highly visible headers and simple icons should smoothly guide the visitor from page to page. In addition, rotating content not only gives marketers a chance to share more information, it keeps visitors interested and informed. Finally, relevant imagery reinforces your company’s
brand positioning and messaging. “An analogy is a store front,” Cowes explains. “As with retail, your window dressing helps customers decide whether they will enter or pass you by.” Encourage browsers to stop with interesting graphics that complement your brand, enhance your image and provide valuable information not readily available elsewhere.
So you’ve made some website improvements, but how can you know if they work? Consider a call to action. Requesting a response makes recording site traffic easier. For example, a toll-free number and an e-form are useful tools. Ask your visitors, “How did you hear about us?” or “Do you have any comments?”
Eventually, there should be a correlation between the number of page views your web site receives and the number of inquiry forms submitted.
By carefully considering your audience and objective, you can create content, imagery, a layout and a navigation system tailored to their needs while also improving product awareness. Next month there will be over 96,000,000 websites. Are you achieving your fair share of visits?
Intra-Focus is a full-service marketing company that integrates art and technology to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trend setting creativity, Intra-Focus helps its clients build brand strategy and market presence that generate qualified demand and quantifiable results. Intra-Focus provides innovative marketing solutions to businesses ranging in size from start-up to Fortune 500.
For more information on Intra-Focus’s marketing services, please contact: Robert Cowes Products & Services Principal