Archive for the ‘Intra-Focus’ Category

Superman Has a Great SEO Guy

Here in Metropolis, online advertising is at a premium. You have to make sure it is catchy and if it isn’t, you have to sign a superhero (or villain) to a contract to endorse your product. It’s a cut-throat world and in constant change.

So how does Superman stay at the top?

I’ll tell you how… he has a great SEO guy.

Mind you, the hero won’t tell me the secret identity of the genius behind his online image, but it is clear that he knows what he is doing.

Owning Keyword Phrases

It’s always important to own your keyword phrases especially your company name. If you don’t own this, then you are going to lose money faster than Lex Luthor lost his hair.

Superman’s SEO guy understands this and has spent hours ensuring that the word “Superman” points straight to the superherp. Open up Google and type “superman”. He owns the first three pages. Don’t you wish you could get the same for your client?

Try typing some other phrases.

  • “Superhero” – The third link should be to Wikipedia. Who is the first hero that they mention? Superman.
  • “big blue Boy Scout”, “dc” and “daily planet” – He is listed in the description of the first link.
  • Even if you put in “Lois Lane”, you get info about Superman.

To do this, you need good content, effective META tags and strong H1 tags. (And it helps if you save a school bus or two to get some good buzz.) This just goes to show that writing good content with great keywords can do you wonders.

The Importance of Good Link Campaigns

It also helps that Superman’s SEO guy has spent time building legitimate linking campaigns throughout the web, starting with Wikipedia. Inputting a legitimate page on Wikipedia became a goldmine! There are 8,756 pages linked to the Wikipedia page. Fourteen of these links are from inside Wikipedia, creating some excellent inner-linking campaigns. If you branch out and check all fourteen of these links, you’ll see that there are thousands and thousands of secondary links built in that eventually lead back to Superman.

Are Taglines or Mottos Important on the Web?

You bet they are! If you are known for a certain catch-phrase, then use it to your advantage. That’s what Superman does.

The Man of Steel? The Man of Tomorrow? The Last Son of Krypton? All of them lead to Superman.

Faster than a speeding bullet? More powerful than a locomotive? Able to leap tall buildings in a single bound? Even though all of these phrases contain common words, the SEO guy has spent years flooding the internet with the phrases in content near the word Superman. You can’t go to the web and type in those keywords without seeing Superman on the page.

The Love of the People

Because of his noteriety and high visibility, Superman shows up all over the place on forums and community message boards. Don’t forget that this can be extremely valuable. Those messages usually stay on the web forever and if you get a link in there, it will build history. Who knows? Maybe it will even gain you new fans.

History, History, History

Speaking of history, did you know that Superman is 70 years old? He’s also been on the internet since its inception and continues to build up his reputation with Google. I hope Google still knows who I am in 40 years. Heck, I hope they still know who I am in 10 years! You can’t buy that kind of history.

We can all take a lesson from this ingenious, unnamed guy who continues to retain his secret identity (until some villain uncovers it). He has taken basic SEO principles and applied them in a manner that is natural and unassuming. It’s almost as if he has super powers.

This article was written by Kimberly Carrillo, an SEO Specialist with IF marketing & advertising and IF Development and is also the resident comic book nerd of the company. Kimberly has spent much of her adult years reading comic books and continues to get annoyed when someone forgets to put them back in the protective bags. IF marketing & advertising is an agency in Austin, TX that specializes in making you and your website a superhero on the WorldWideWeb.

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It Doesn’t Have to be Shakespeare: Adding Content

We often get asked by clients: “How often should I add content to my website?”

As an internet marketing company who gains profit from web programming and maintenance, it is hard to answer this question. Most likely, we will adding the content to their website and, therefore, charging them for the programming involved. We do not wish to look like we are “beefing up” our estimate to our benefit. However, as a reputable web programming firm which prides itself on good customer relationships, we owe it to our clients to be honest in our answers and estimations.

Search Engine Optimization advisors recommend that you add new content to your website once a week. This gives the search engines more meat to work with and also shows them (and your customers) that your site is active.

Upon receiving the content, you may need to adjust the timetable for your client, so be sure that you clarify at the beginning of your relationship that you will give them an estimate of how long the edits will take before you begin updates. Case in point, if they want to add a new section, your estimate should be much larger than adding one page of content to an existing department.

Don’t forget that just adding photos to a site does not constitute adding content. While the search engines will notice a slight difference, this does not match the benefit of including keyword rich content to an established website. This doesn’t mean that the new content needs to be 10,000 words of technical specs on a new product. Rather, it should be a summary of your new information with important phrases that will help your current and prospective customers find you through a search engine.

So, how often should you add content to your website? Try to add a page a week and maybe a new section every six months. Sticking to this timetable will ensure that you can handle updates in a timely manner and not be overwhelmed by trying to get 20 pages of content onto your site before that big presentation.

Would you like to find out about a maintenance package to handle your new content? Consider contacting Intra-Focus, Inc. to ask about their affordable web maintenance and SEO packages.

Why Are My Rankings So Bad? (What to expect when you purchase SEO.)

Each day, millions of people turn to internet search engines like Google, Yahoo and MSN to find what they’re looking for. At this very moment, there’s a good chance that many of your ideal prospects are using search engines to find the exact products or services you provide. The question is — are they finding you? That’s where search engine optimization comes into play.

What is Search Engine Optimization?

Search engine optimization, or SEO, is the act of improving a website for better visibility among major search engines. From a business standpoint, the goal of SEO is to help your ideal prospects find your website, products and services.

A Good Approach to SEO

A competent SEO firm should take a “holistic” approach to search engine optimization. Instead of relying on any one tactic, they should incorporate a number of proven strategies to give you longer-lasting results. They should also provide a managed service that focuses on steady, long-term improvements in your search engine visibility.

Which Tactics are the Right Ones?

Unfortunately, there is no specific rule as to exactly which strategies work. The world of SEO is in a constant state of flux and what will work for your company might not work for another company.

What Will My SEO Firm Do to Improve My Results?

To start, you should expect your firm to have an extended conference call with you and your team. Perhaps you will meet with them at their office to go over your company, products, services and SEO goals. This gives you a great opportunity to see their office and work environment. If you are not comfortable in their office or, even worse, if they refuse to allow you to come to their building, you should immediately consider going elsewhere! There are SEO firms out there who are in it for the buck and not for your wellfare. Avoid these firms at all costs!

Once you have established the relationship and had your initial interview, you can expect the firm to implement specific SEO actions which may include:

  • Initial website evaluation (structure, content, navigation, etc.)
  • Keyword research to determine the exact phrases your prospects are searching
  • Content development where needed, with a focus on proper keyword usage
  • Link-building campaigns to increase your search engine visibility
  • Submitting your website to directories such as Yahoo and Best of the Web
  • Online article distribution to generate back-links from relevant websites to yours
  • Online press release distribution (with back-links to your website)
  • Constant pursuit of targeted online exposure
  • Regular reports to show how your visibility is improving

Some SEO firms will recommend that you redesign your website. If this is the case, do not panic. Ask them if they can implement some other SEO tactics while the site is being redesigned. This will give you the benefit of immediate optimization results while waiting on the new site, rather than waiting for everything several months down the line. Also be sure to see if the firm offers web design services and have it added to your package. This allows the entire optimization process to be handled by one company rather than being spread to another company that might not have SEO experience. You don’t want to spend the money on a new website that you may have to redo in a few months.

Your first reaction may be “This company is just trying to make another buck by selling me a new website.” Don’t jump to that conclusion. A good SEO firm SHOULD tell you if you need a new website if it is indeed a necessity. The majority of websites are not built to meet good SEO strategies. It is extremely probable that your website was not originally built to optimize your online presence. However, if the SEO company’s web design department is below par, then by all means, look for another design company that will work with the SEO firm to give you an outstanding website!

Don’t forget that you should try to redesign your webite every 1 to 2 years, so this is a great opportunity to have a fresh look and to update your content.

How Long Will This Take?

To install strong optimization features for your online presence, you should expect at least a six month process. This means that your SEO firm will monitor your website, update keywords, submit your site to relevant directories, write and release pertinent articles and make adjustments where they need to be made along with other tasks that they feel will help your results. It is this long process that will give you the best success. Some of the tactics will show you immediate results, but don’t be surprised if four months down the road, your SEO firm is still hard at work for your benefit.

What is Black Hat SEO?

Wikipedia.org defines Black Hat SEO as “methods to try to improve rankings that are disapproved of by the search engines and/or involve deception.” This is a practice that has helped unethical companies make a quick buck while detroying the online reputation of some honest businessmen who didn’t realize they were being swindled. Black hat SEO will most likely result in your website being banned from major search engines, especially Google! You do not want this to happen. It takes between 3 months to 1 year to get your site listed on Google once it has been banned. Make sure that your SEO firm does not do the following:

  • Create a redirect file that will send a user to a different page
  • Hide text on a page
  • Hide text in the source code
  • Create thousands of nonsense pages that do not have original content
  • Stuffing your content with keywords
  • Creation of web pages that contain content that isn’t relevant to your business
  • Links in your content to web pages that have no affiliation with your business

Trust me… if Google makes your website invisible, your online business will plummet. It’s just not worth it.

Get Started Today!

The key to search engine success is to start an SEO program early and sustain it over time. It takes time to “climb the charts,” so it’s best to get a head start on the competition. If you would like to talk to a company who has experience with SEO tactics and implementation, contact Intra-Focus, Inc. and ask about a custom SEO program for your company’s website!

How to Make Your Website Stand Out

How to Make Your Website Stand Out
Published in the AMA Bulletin
by John Wilkinson, JH&A Advertising

Today the Internet hosts over 92,000,000 websites. How can you make yours stand out while displaying your products or services in the most compelling light? Here are some tips from an industry expert that will help you build a better site that effectively communicates your message.

Robert Cowesvisit northern rail is an expert at creating websites that spotlight products and drive success. He most recently worked at S1 Corporation as the Web Technologies Product Manager and is co-founder of the consulting firm, Intra-Focus Marketing Solutions.

According to Cowes, a successful site considers six critical elements: audience, objective, layout, navigation, content and imagery. It is important for web-based marketers to understand who will be using the site and for what purpose. “People surf the web to research, learn and purchase products. Content addressing these three topics is crucial,” said Cowes.

When a potential customer or client visits a site, they should be greeted by an intuitive “master plan” or site map. A >site map helps visitors quickly and easily navigate to the information they are looking for.

Well thought-out navigation helps create a positive experience for the visitor. Highly visible headers and simple icons should smoothly guide the visitor from page to page. In addition, rotating content not only gives marketers a chance to share more information, it keeps visitors interested and informed. Finally, relevant imagery reinforces your company’s
brand positioning and messaging. “An analogy is a store front,” Cowes explains. “As with retail, your window dressing helps customers decide whether they will enter or pass you by.” Encourage browsers to stop with interesting graphics that complement your brand, enhance your image and provide valuable information not readily available elsewhere.

cranes pond brandingSo you’ve made some website improvements, but how can you know if they work? Consider a call to action. Requesting a response makes recording site traffic easier. For example, a toll-free number and an e-form are useful tools. Ask your visitors, “How did you hear about us?” or “Do you have any comments?”

Eventually, there should be a correlation between the number of page views your web site receives and the number of inquiry forms submitted.

By carefully considering your audience and objective, you can create content, imagery, a layout and a navigation system tailored to their needs while also improving product awareness. Next month there will be over 96,000,000 websites. Are you achieving your fair share of visits?

About Intra-Focus

Intra-Focus is a full-service marketing company that integrates art and technology to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trend setting creativity, Intra-Focus helps its clients build brand strategy and market presence that generate qualified demand and quantifiable results. Intra-Focus provides innovative marketing solutions to businesses ranging in size from start-up to Fortune 500.

For more information on Intra-Focus’s marketing services, please contact: Robert Cowes Products & Services Principal
512.930.5558
rcowes[at]intra-focus.com.