Archive for the ‘Googling’ Category
I noticed recently that “Googling” the movie “Gone Baby Gone” brought up two pay-per-click ads – one from Moviefon and another from Miramax. The landing page for Moviefon brings you to a review of the movie along with show-times in your local area, which makes sense since it is a destination site and they are generating money by arbitraging the eyeballs they collect into visitors for their banner ads and clicks for the local theatres.
Here is what the pay-per-click ad looked like when you searched for Gone Baby Gone.
But the landing page for the Miramax ads brings you to a page that displays the other award-winning movies that are potential Oscar candidates, including “No Country for Old Men.” The message on this page isn’t so much as to see the movie, but to be convinced that these movies should win awards. Clearly, Miramax is looking to spread some PR about how their line-up of movies should get Oscar nods this year by displaying pay-per-click ads.
Who said that corporate America wasn’t looking at pay-per-click ads as a way of spreading their brand messaging?
Here is what the landing page looks like when you click on the PPC campaign.