Archive for the ‘business blog’ Category

Is blogging really good for my company? Or just a buzz word?

Broaden your internet marketing program, increase your website’s value, and make yourself more visible to search engines… all at once! Business blogs can deliver all of this and more.

What is a Blog?

A blog is a frequently updated website featuring news, commentary, advice or insight. Blogs are published using third-party content management systems, which makes them simple to manage – even for beginners. Blog content is usually displayed in reverse chronological order (newest post at the top) and can be easily categorized by the author(s).

The Benefits of Blogging

Business blogs are becoming popular for a number of reasons. Blogs have a user-friendly publishing interface, so companies often update their blogs more frequently than their regular website. Some of the most popular business blogs get updated once or twice a day. In addition to keeping readers coming back, this also improves search engine optimization by adding fresh content to your online business presence.

Step 1 – Set up your blog

Ask an employee or hire a firm to install third-party blogging software onto your web host and test it for proper operation. Be sure that you use a software that allows you to customize your business blog with your logo and colors. You may not be able to get the blog to completely match your website. Think of it as an opportunity to create a new online look for your company. It is good for the blog to have you logo and similar colors to your website, but you have a chance to give your blog its own look!

Step 2 – Learn how to Blog

You should be given access to a user-friendly management center where you can log in and begin publishing immediately. If you feel that you don’t have the time to do so, consider assigning this task to an employee. You should pick someone who can write professionally and understands your business and its products. If you do not have anyone in your company with these skills, hire a marketing firm who can write the blog articles for you.

NOTE: Writing articles for a blog is different from writing articles for a press release. Be sure that you hire someone who understands this!

Blogging is easy. In fact, if you can type an e-mail you can post content to a blog. It really is that simple. However, general business e-mail rules still apply. Do not put anything offensive or off-color in your blog articles. This includes images. Keep your content professional, but still with a familiar voice. You don’t need to write an encyclopedia entry. Don’t capitalize entire lines of text or bold every word that you feel needs emphasis. This is extremely annoying to online readers and they will start to overlook your phrases.

Step 3 – Blog

Once you’re comfortable with your blog, you can post content on a regular basis. You’ll actually be growing your website with quality news and information – good for your readers, and good for the search engines too.

Pick at most three key phrases in every post and link them to three different pages on your website that match the phrases. This gives you a chance to create a legitimate linking campaign on the internet. If you will look above, you will see that I chose three phrases and linked them to pages on our company website. I didn’t just choose random pages. I chose pages that match the key phrases. Internet users dislike it when you link a phrase to a web page that does not match the phrase. This might get your blog blocked from ever being used by that user and you will have lost a possible future client. So don’t try to trick the reader.

What to Blog

Stumped over what to write about? Here are some ideas that you can always fall back on.

  • New product or service
  • Upcoming event
  • New hire
  • Awards
  • Spotlight on a client or employee

The topics are endless. Anything that is news in your company can become news on your blog!

Get Started!

Blogging is easy and can bring a valuable resource to your company. Give it some consideration. Look at some of the other blogs out there and see how they are being used. This may be something that you add to your website that gives you the edge over your competitors!

Learn More

If you would like to talk to a marketing firm about helping you to set up a blog for your site, consider contacting Intra-Focus, Inc. Their friendly staff has a great deal of experience with blogs and would happy to help you realize your blog possibilities.

Business Blogging – A Crash Course for Busy Executives

By BR Cornett

If you’re a business owner or corporate executive, but you don’t yet publish a blog, I know what you’re thinking: “What’s the big deal about blogs, already? Aren’t they just online diaries?”

Well, yes and no. Let me explain.

What is a Blog?

“Blog” is an abbreviated version of “weblog,” which is a term used to describe frequently updated websites that maintain an ongoing chronicle of information. Blogs are published using third-party content management systems, which makes them simple to manage – even for beginners.

The Evolution of Blogs

In the “early” days of blogging, most blogs were personal in nature. Blog authors posted their daily thoughts, rants and musings for friends and family to read. While the diary-style blog is still common today, a variety of other blog types have evolved as well. Today, blogs run the gamut from personal, educational, political, promotional, etc.

The Business Blog

As is usually the case with Internet technology, it didn’t take long for companies to see the potential benefits of blogging. Early adopters of the business blog had the corporate courage to share internal happenings with their customer base. Many people found this newfound openness refreshing, and word spread about the effectiveness of business blogs.

Over the last couple of years, tens of thousands of companies have launched business blogs. Some of these blogs have become successful by offering engaging commentary, news and helpful information from company leaders to customers. But just as many business blogs have failed as a result of their owners misunderstanding the medium.

Why Should I Blog?

Business blogs are becoming popular for a number of reasons. Because of their user-friendly interface, people update their blogs more frequently than they might update their regular websites. Some of the most popular blogs get updated once or twice a day. In addition to adding freshness and usefulness to a website, this also improves search engine visibility.

Blogs also add a social, interactive element to your website, because you can turn on a feature that allows moderated comments from readers and customers. When such interaction grows over time, it can have far-reaching effects.

What Should I Blog About

Some of the most popular business blogs are published by “thought leaders” in their respective industries. The authors of these blogs have had the courage to come out from behind their anonymous corporate websites to share their true thoughts and feelings about their products, their companies and their industries. These authors also know that the blog is not the place for brochure copy or other promotional content.

To get an idea of how you might create a business blog, look to some that are already popular and successful. Here are some to get you started:

The Many Personalities of a Business Blog

One thing you’ll notice about each of these blogs, is that they have their own style and persona. That’s because the authors have their own styles and personas, and the best business blogs truly represent their authors’ personalities.

Summary of Blogging Benefits

A business blog can help keep your website fresh and improve your search engine rankings. Some business blogs take on a life of their own, attracting more attention than the company ever dreamed of attracting. Business blogs also broaden your communication with customers by encouraging dialogue.

Perhaps the best benefit of all is that blogs are flexible enough to support any business goal, so you can determine exactly how your blog will operate and how it will support your communication goals.

About the Author

B.R. Cornett writes and works for Intra-Focus, an Austin marketing company specializing in Internet marketing, website development and CRM. Intra-Focus serves clients from many industries and from all over the country. Learn more by visiting www.intra-focus.com.