Hollywood Getting into Pay-per-Click Advertising

I noticed recently that “Googling” the movie “Gone Baby Gone” brought up two pay-per-click ads – one from Moviefon and another from Miramax. The landing page for Moviefon brings you to a review of the movie along with show-times in your local area, which makes sense since it is a destination site and they are generating money by arbitraging the eyeballs they collect into visitors for their banner ads and clicks for the local theatres.

Here is what the pay-per-click ad looked like when you searched for Gone Baby Gone.

Google Pay Per Click Ad for Hollywood

But the landing page for the Miramax ads brings you to a page that displays the other award-winning movies that are potential Oscar candidates, including “No Country for Old Men.” The message on this page isn’t so much as to see the movie, but to be convinced that these movies should win awards. Clearly, Miramax is looking to spread some PR about how their line-up of movies should get Oscar nods this year by displaying pay-per-click ads.

Who said that corporate America wasn’t looking at pay-per-click ads as a way of spreading their brand messaging?

Here is what the landing page looks like when you click on the PPC campaign.

Landing Page of the Pay-per-Click campaign being run by Miramax

Advertisements

1 comment so far

  1. […] (read more Hollywood getting into pay per click…) click engine marketing pay per search, click engine pay per search, click pay per, hollywood cinema, News […]


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: