Archive for November, 2007|Monthly archive page

Cranes Pond Community Earns Groundbreaking Audubon Sanctuary Certification

Southwest Michigan community earns first Silver Signature Certification for residential development.

Richland, Michigan – 11/12/07 – Cranes Pond, a golf course community development in Southwest Michigan, today announces their official certification by Audubon International as a Silver Signature Sanctuary. Cranes Pond is the first residential community to receive the prestigious Audubon Silver certification. The Audubon Signature programs provide environmental guidance and planning for new developments, helping developers create environmentally sustainable projects throughout the world.

Cranes Pond is a 250-acre, open space development located in the beautiful lake region of Southwest Michigan. A full 140 acres of the project (56%) are designated as open space, leaving plenty of natural space for residents and wildlife, alike. A 54-acre spring-fed lake stands as the centerpiece of the community and the focus of the Audubon Signature Sanctuary program.

Considerable and careful planning was done prior to design to assure the environmental qualities of the lake and surrounding land were not destroyed by construction of roads and houses. An extensive habitat and biological survey of the property was also maintained for an entire year as part of the design process. This glacial lake provides a pristine habitat for species like Northern Pike, Bass, Bluegills, perch and crappy. It’s also a favorite landing place for several Trumpeter Swans. In all, Audubon documented 333 plant species, 93 bird species, 18 mammals, 16 dragonflies and 25 species of butterfly.

Cranes Pond will ultimately consist of three phases, each with 30-50 homesites. The first phase, which was awarded the Audubon certification, features just 36 homesites and a collection of beautiful Adirondack-style homes that capture the essence of the natural setting. Community amenities include hike and bike trails, community piers and barbeque areas. Among the nearby attractions, Gull Lake View Golf Club & Resort features five award-winning golf courses just minutes from the community. Residents at Cranes Pond can enjoy the benefits of secluded nature and a world-class Michigan golf course right in their own backyard.

“We’re thrilled to be the very first residential development to receive Audubon’s prestigious Silver Signature Sanctuary certification,” said Jack Kosin, Director of Sales & Marketing at Cranes Pond. “We are firmly committed to protecting and enhancing this rare habitat, and their guidance has been essential in maintaining that goal. We look forward to a long and successful relationship with Audubon International.”

About Cranes Pond

Cranes Pond is a 250-acre open space community designed around a pristine, 54-acre glacial lake. With beautiful Adirondack-style homes and exciting community amenities, residents can reconnect with family and nature in a peaceful setting. Just minutes from all five award-winning courses at Gull Lake View Golf Course & Resort, Cranes Pond is conveniently located just 2 hours from Detroit & Toledo, 2 1⁄2 hours from Chicago & Canada, and an hour from Grand Rapids, Lansing and Fort Wayne.

For more information, contact:

  Jack Kosin

  Director of Sales & Marketing


About Audubon International

  Audubon International is a not-for-profit environmental education organization dedicated to educating, assisting and inspiring millions of people from all walks of life to protect and sustain the land, water, wildlife and natural resources around them.  By helping people make sound environmental decisions and actions, and building from individual to organizational, and eventually, community-wide involvement, Audubon International seeks to foster more sustainable human and natural communities.  The Audubon Cooperative Sanctuary Programs were created to provide information and guidance to help people preserve and enhance wildlife habitat, and protect natural resources where they live, work and play.  Currently, Audubon International has program members throughout the United States, and in over two-dozen countries. 

For more information, contact Audubon International, 46 Rarick Rd., Selkirk, NY, USA (518) 767-9051, visit

The Next Big Thing: Green Building

by Kimberly Carrillo, IF Development

Builders need to start focusing on what it takes to become a green builder.

Sure, it may seem like it is only a buzzword, but green building is becoming a highly sought after commodity in the home builder business. Are you looking to offer green building in the next year? 5 years? Ten years? If your answer is no to all three, then you may be missing out on a great opportunity to stay ahead of the curve in the real estate market.

“In response to growing awareness of the building environment’s effect on the natural environment, architects and builders, activists and government agencies are increasingly championing an alternative method of design and construction,” said Jeffrey Kaye of KCET-Los Angeles on the Online NewsHour. “A further encouragement for green building projects has come from cities, states and government agencies, which in recent years have enacted green building standards.”

More and more people are making the push for everything to be built in an eco-friendly manner. Residential developers need to embrace this trend and move forward rather than waiting until they are required to meet green standards.

Green Building

Where do you go from here?

Meet the people. Look into attending a green building conference that will answer some of your basic (and advanced) questions and also give you an opportunity to network with some of the most innovative names in the green building business.

Get educated. Price out classes and certifications that you will need to become a green builder.

Talk to the locals. See what local companies cater towards green building. Keep track of their contact information and ask for pricing on things that you know you will need in the future. Having a great directory full of contacts and pricing will make your life easier as you move forward.

Stay informed. Sign up for online newsletters about green building. A great resource is at Not only do they have monthly issues, but they also have wonderful archives of past issues.

Meet the press. If you decide to start building energy-efficient homes and developments, write a press release immediately and let everyone know about it. Be sure to put it up on your website as well. Keep writing press releases every to keep your name out there in the news. This will increase your popularity to future home buyers and on the web.

And the winner is... Submit your finished projects for green building awards. You can’t buy that kind of publicity!

About IF Development

Luxury real estate developments need to target upper-income clientele while establishing brand identity that emotionally connects hearts with homes. Our staff of been-there-done-that lead generators and award-winning designers works in tandem to achieve highest possible consumer penetration at the industry’s most cost effective price per closed sale.

Need to talk to someone about your real estate marketing? The folks at IF Development would be happy to give you a free consultation to help you decide what your next step should be.